"Pride is important because it shows that love between two hearts truly knows no colour, age, social status or gender."

June is the month where LGBTQ+ community celebrates pride, but there are so many more reasons why pride is more than just a month of celebration

16+ years ago, Aldea was born just footsteps away from The Castro. One of the most prominent symbols of lesbian, gay, bisexual and transgender activism and events in the world. This community embraced us from our beginnings and continues to do so.  In return, we have created a safe space where families, couples, persons and employees are welcomed, encouraged and empowered to be their true selves. Throughout the years, while we have supported and stood behind the LGBTQ+ community, it has come a long way but much work still needs to be done.



We have partnered up with brands this month that stand behind our values in support of the community to not only give away  a beautifully gay basket, but allowed us to donate proceeds from sales of their products in the month of June to Encircle. A non-profit organization, targeting at risk LGBTQ+ youth. They offer a safe space, daily programs and therapy with focuses on social connections, emotional and psychological skills along with positive emotional experiences and authenticity. Since 2017, they have helped over  70,000 youths, 5,000 therapy sessions and over 81% rate of youths returning for services. 

Learn more about Encircle at

And don't forget to enter our giveaway and shop our pride collection to help us donate!


June 21, 2021 by Johanna Bialkin