Beatrix - Kids Backpacks for the Smart Set

Beatrix’s backpacks combine contemporary school cool and playground tested durability. Adorned with clever and colorful animal characters, these tough school bags are a big win with parents and kids alike. Architect and graphic designer Claire Theobald and former creative advertising director Marcus Woolcott are the savvy duo behind the concept, creativity, and production of Beatrix.

The New York based team has boosted Beatrix’s popularity through quality of design and manufacturing. The heavy duty nylon and cotton products withstand the active lifestyles of their young clientele. Backpacks are made of easy to clean laminated cotton and nylon made from recycled water bottles. Beatrix backpacks are specially designed to hold textbooks, crayons and colors, pens and pencils, lunch, and even a laptop. Backpacks have padded shoulder straps and back panels for comfortable wearing. The insulated lunch boxes maintain freshness due to their nylon and non-toxic EVA film lining and provide practical needs of a name tag and a zipped pocket.

Join us for a back to school event featuring Beatrix, Bixbee, So Young and Skip Hop on Saturday July 25th, 11 a.m.– 4 p.m. Please note: this event will be at 890 Valencia Street—our main store!