Aldea Home & Baby: Community, Conscious Retail & Franchising

Frank Fiume and guest co-host Drew Alfano sit down with Johanna Bialkin, founder of Aldea Home & Baby, a California-based lifestyle store and franchise that blends modern parenting with community connection. Johanna shares how she turned a personal mission into a 20-year brand known for curating sustainable, stylish products—then scaled it through turnkey franchising. Hear how Aldea is growing without losing its soul and why now is the perfect time to build a business that’s as meaningful as it is needed.