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Aldea Sutro Onsies and Tees

Today we bring you an interview with a designer and artist who works out of both Brooklyn and San Francisco, Deric Carner. Carner is the creator of unique and timeless onesies based on iconic San Francisco landmarks, perfect for your infants and toddlers.

Where are you from originally and how did the local culture shape you as a designer/maker?
I lived in many places as a youth including Switzerland, Holland, Spain and California. These places have strong modernist histories which I absorbed alongside the counterculture styles of punk, graffiti, agitprop and board culture. I was drawn to design as a universal language that is both rational and expressive. In my work I strive for clarity, but also a certain texture and whimsy to move beyond formula.

What initially inspired to make your product?
Visitors and locals are always asking for product sthat show Bay Area pride. The normal tourist fodder is hard to relate to other than ironically. We wanted to make our own fun designs. Justin Godar's Sutro Coat Rack was the initial inspiration. Mission locals know the Sutro Tower as an icon of their neighborhood experience. West Oakland's freight cranes are equally recognizable to anyone who has commuted to the East Bay or gone to art and music shows there.

What is your favorite step in the creation of your product?
I always get excited when I finally get to see something physical come back from a printer—AND there are no print errors.

What hobbies inspire your designs/products?
I have an active studio art practice which informs and complements my design practice. Also I collect vintage advertisements and printed matter—especially Deco era perfume ads.

What is your favorite color?
Indigo

What is your favorite shape and why?
The donut, because it is all surface, with no edges and yet has an inside.

What is your favorite texture this season?
Muddied halftone. For spring I am working with crinkled mylar.

What did you see of interest today?
A antique New York City pull-lever voting machine. I voted for Ed Koch.

What is your motto?
Nothing is True. Everything is Permitted.

View Aldea exclusive onesies and toddler tees.Oakland Crane design

September 16, 2013 by Aldea Home

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