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We talked with San Francisco based founder, creative director, and painter Katherine Bragg about her whisical and popular greeting card company Pigeon Whole. Katherine holds a BFA in Interior Design from Parsons School of Design and MFA in Furniture Design from Savannah College of Art and Design. 

What were your inspirations for designing your greeting cards?  I love hashtags, puns, word play, silly sayings, and pop culture.  I think animals are so expressive but they can't communicate the same way people do. I image if these animals could talk, my sentiments would be what they would say.

When did you start designing cards? I discovered I could paint in September of 2013.  It took a year for me to try painting my second painting and another year before I did the third.  After that I couldn't stop. Since then, I have completed over 50 paintings in the last year.

Is designing cards your primary job?  Nope! I have a residential interior design practice in SF called Westwood and Main.

What is your favorite thing about designing greeting cards?  I love the process of painting each design. I know I'm onto something good when I'm painting an idea and it makes me smirk or laugh as it's coming to life. 

What is your least favorite thing about designing? I wish I was faster! 

What is favorite design and why?  ALL THE FEELS. It makes everyone smile.

Why these animals?  Sometimes the animal is the inspiration for the card and the sentiment comes second or it's the other way around.

Why the abbreviations? I love hashtags and and trendy phrases which usually include abbreviations.

0 Comments | Posted in Creative Profile By Deric Carner

Embrace the Art of Hygge

May 17, 2017 9:46:04 AM


Hygge (pronounced hue-guh) is the Danish term used to describe the sensation or quality of cosiness and well being. It is a feeling of content and warmth within ones home, often created by the intimate atmosphere of the room. Here are a few of our suggestions when creating a room that embodies and becomes your own livable, comfortable, and cozy sanctuary. 

1. Textures - Soft and natural textures help create both the physical and visual sensation of comfort and warmth. 

2. Lighting - You can easily create an atmosphere of intimacy and relaxation with candles and lanterns.  

3. Games - Hygge is all about togetherness and appreciating small moments. Enjoying games and off-line activities helps bring everyone to the table to better appreciate intimacy and presentness.

4. Well being and wellness is one of the foundations of Hygge living. Surround yourself with objects that contribute to both your mental and emotional wellness. Whatever that may be, opt for objects that bring good vibes and that represent your individuality. Let go of clutter, and things that do not bring you pleasure. When decorating, look for special items that help you feel both comfortable and special in your own space.

5. Quiet time does not have to be alone time. Share your space with people you love.

Hygge Inspired Products:








0 Comments | Posted in Featured Product By Aldea Home + Baby

Blast from the Past!

Oct 14, 2015 10:55:14 AM

bed from the past

Now that we are approaching our 10 year anniversary I wanted to write a little bit about what Aldea has meant to me.

When I started Aldea I had just moved to San Francisco and did not have a community. I left my family and friends and wanted to start a new life in SF. Opening a store seemed like the perfect recipe for meeting new people and learning about the city. Working in the Mission for the past 10 years has been quite a ride. I have had to opportunity to grow with the Mission in its many phases. 
We have been happy to been a part and want to thank our many customers that have come to all our renditions of Aldea Home + Baby. Today I want to share with you some photos from the very beginning when we opened in on 17th Street. 
- Johanna
baby baby
0 Comments | By admin admin

Aldea Home and Baby Stores Merging

Aug 26, 2015 12:35:00 PM

We're Having a Baby

We are delighted to announce that Niños store will be merging with Aldea Home at 890 Valencia Street in September. We will focus on curating the best nursery products in the context of a well designed home. We will continue to offer inspiring home, spa and garden accessories. We want every part of your home to be designed with care and filled with love.

We sincerely thank you for the love and support you have shown us throughout the last ten years as we have grown and adapted. Your business means everything to us. As we embark on the new and exciting chapter in our lives, our name will officially change to Aldea Home + Baby

We welcome your feedback, and hope you will be patient with us as we move things around and redecorate. 

Thank you so much and hope to see you soon.

Aldea Home + Baby

Aldea Home + Baby

0 Comments | Posted in Creative Profile By admin admin

Justin Godar

Pieces by Gōdar Furniture are a mixture of local and designer inspired origins that result in creative, striking showcase pieces for interior residences. Designer, Justin Gōdar, where the company name is evidently a derivative of, looked to the Sutro Tower of San Francisco to literally reproduce in model scale coat rack; while the transition from Hans Wegner's PP503, Eames' House of Cards George Nakashima's tables supported the creations of Gōdar’s Thick Chair, Grow shelves and Fake Slab coffee table. While the Sutro Tower Coat Rack shares direct correlations with the actual structure,, the sources for the other furniture pieces are not as evident to even the trained eye for they are not meant to be copies or visible imprints of past works.

 While inspiration has brought the ideas into the making, the production process is also relevant to the success of the unique furniture pieces. Breaking the envelope to produce visionary works comes with quality and careful study. Prototypes are created to build a locally small manufacturing of well constructed pieces. Customers who buy Gōdar Furniture are sure to purchase a product that is opposed to mass production and in favor of quality control, made in San Francisco.

 The achievement of the Sutro Tower Coat Rack, as seen in sale popularity, is also due to it’s clever process. The way the piece is put together and taken apart is an aspect of creativity that only adds value to the overall concept. The rack comes with an effortless assembly kit made of a clever plywood installation ‘hammer’ keystone, giving clients that i-can-build-this attitude which combines simple transportation and consumer participation. Once the rack is bought in store, it can be folded and moved, no large inconvenient packaging required; just a simple lifting of the upper triangular structure to allow for the dis-assembly of the remaining pieces.

 Gōdar Furniture is available at Aldea Home where clients can witness firsthand the creativity, intelligence an...

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0 Comments | Posted in Featured Product By admin admin

Studio for Metropolitan Crafts

Aug 7, 2015 10:06:22 AM

Meet the architecturally trained artist, Laurence Srinivasan:

Studio for Metropolitan Crafts

1. What were your inspirations, for creating the line?
We've been doing tabletop sculpture, architectural models. We started to look at the city map as an object.  So many of us use the Google Maps online everyday. I think the map use has really grown since they've become such useful online tools. So I wanted the interactive map to become something physical, and using the lasercut cork seemed to be the best way to make it interactive... in the same way that online maps are interactive.  With a CorkMap, everyone can personalize the map and make it reflect their own life in the city. Being city-dwellers, we're always making plans and lists-- and having a city map on which to place those plans seemed kind of fun.

2. What is the most rewarding aspect of what you do?
Rewarding aspect of what I do, is I suppose when the products take on a life of their own- and it enters into the public. I do like to see good design appreciated by many. Also, I like to draw attention to something that is often overlooked, and take a second look to appreciate it..


Cork Map San Francisco

3. What is the most challenging aspect?
There are many challenges. Designing new products goes through many stages. I try to make something high quality, with good details, creativity, uniqueness, great packaging. Working with the price is a challenge- and a reward. The price needs to be factored in while designing the object. But not too early in the process I think, or it can kill a project!

4. Why should a customer purchase your products?
I would say that's up to the customer. I know I buy a product when it gives me a sort of vision and inspiration of something I like. I always buy quality too.  When buying art, or table top sculpture- you want it to augment your environment at home, show whimsy perhaps, and maybe be a conversation starter. I try to make something that will do that. 

0 Comments | Posted in Featured Product By admin admin

Wreck Room - Father's Day Party

Jun 10, 2015 4:18:45 PM

Father's Day Party

Join us in our exclusive basement for Daddy themed festivities including:

Whiskey Tasting 
Bring Your Own Vinyl Record Playing
Darts, Horseshoes & Other Many Games 
$150 Gift Certificate Raffle 

Sunday June 21, 4–6pm, 2015

RSVP on Facebook: https://www.facebook.com/events/695015360602292/

See our gift suggestions here: https://aldeahome.com/gifts/fathers-day.htm

Gift List

0 Comments | By admin admin

Artist Profile: Robert Minervini

May 26, 2015 6:00:33 PM

Robert Minervini

Robert Minervini Mural at Aldea Home + Baby

We are thrilled that Bay Area artist Robert Minervini is creating a new mural for Aldea Home + Baby at 890 Valencia Street, San Francisco. His playful jungle scene already enlivens our baby store at 1017 Valencia Street, and soon we will be able to enjoy his work at our main store. This week (May 26-30, 2015) he is up on a scaffold painting another “more adult” jungle scene with zebras, elephants, monkeys and tropical birds with a fantastic view of San Francisco in the distance.

Mural Install

Robert is known for his large scale acrylic paintings depicting utopian/distopian scenes of cities, freeways and flora. He was recently commissioned by the San Francisco Arts Commission to create a series of posters relating to local history. This series called "Invisible Reflections: A Narrative of Six Monuments” is currently on view on Market Street for one more week (more info).

 Robert Minervini

Robert Minervini (b. 1981, Secaucus, New Jersey, USA) is an SFAI graduate and has had residencies at Bemis, Headlands and Root Division. His work has been exhibited nationally, including solo shows with Marine Contemporary, Electric Works, Eleanor Harwood Gallery, Yerba Buena Center for the Arts, The Brooklyn Historical Society, and the San Francisco Arts Commission Gallery.

instagram @robert_minervini



Robert Minervini

Narrow Bounty (still life with endangered California flora and fauna)
acrylic on canvas over panel, 32 x 48" 2014

Robert Minervini

Until Tomorrow Comes (Part I)
acrylic on canvas, 52 x 72" 2013

Robert Minervini

Day for Night
acrylic on canvas over panel, 30 x 46" 2013

0 Comments | Posted in Art By admin admin

The Great Bunny Hunt

Apr 1, 2015 7:05:18 PM

Can you guess how many bunnies we have at each store? Come in an try to count them Saturday and Sunday April 4 & 5 for a chance to win a $15 Gift Certificate. There'll be more than 1 winner!

Submit your answers in-store or message us on Facebook. You'll need a number for each store. One entry equal to or closest to the correct # will win. In case of tie, a name will be draw. You dont have to come in to the store to guess, but you'll be at a real disadvantage! We'll post the winner on Facebook, so you should "like us" etc. 

0 Comments | By admin admin

Artwork by Sean Newport

Feb 4, 2015 12:32:31 PM

Aldea Home is thrilled to present Sean Newport's artwork throughout our space. We love his Op Art explorations in 3-D. The graphic patterns and color in Sean's work play well off of the textures of wood and frabric at Aldea.

For myself I am captivated with the way perception of his shapes changes with lighting and angle. One of the things that is really interesting is how Sean manipulates color and light to shape the way you see his pieces. I particularly love the new pieces he designed in time for the big LOVE day. The hard and sharp shapes with the hearts are quite extraordinary.

Sean Newport is a San Francisco artist, his works range from design to scupture. Sean is a co-founder of Engine Works one of the last true art collectives in San Francisco.

We welcome Sean To Aldea Home + Baby and will be hosting a Black Heart Valentine's and Reception in honor of his pieces. 

Reception + Black Hearts Valentine's Party
Febrary 12th from 6pm till 8pm
Champagne, Chocolates and Polaroid Booth  

Sean Newport will be featured at Aldea Home + Baby through May 1st, 2015


0 Comments | Posted in Art By Johanna Bialkin
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